Community & Conservation

We believe it is crucial to make a positive contribution to saving the environment and preserving local communities. If you travel with us you can be sure you are making a difference

We are committed to improving the opportunities and circumstances of African people, in East Africa and beyond. We make extensive use of local staff and our business currently contributes to the economies of six African countries. We work with African wildlife- and conservation organizations and we mostly use eco-friendly lodges in our itineraries. We have initiatives in place to reduce fuel and water consumption. We are involved in several projects in East Africa that help local people and the environment. We have chosen sustainable projects (as we do not believe in just donating money) that are creating a better future for local people through education and commerce. We donate a percentage of our profits to these projects and/or encourage our clients to visit them during their safari.
Contact us to find out more how to make a difference.

David Sheldrick Wildlife Trust

The David Sheldrick Wildlife Trust (DSWT) is today the most successful orphan-elephant rescue and rehabilitation program in the world and one of the pioneering conservation organisations for wildlife and habitat protection in East Africa. At the heart of the DSWT’s conservation activities is the Orphans’ Project, which has achieved worldwide acclaim through its hugely successful elephant and rhino rescue- and rehabilitation program. The project exists to offer hope for the future of Kenya’s threatened elephant and rhino populations as they struggle against the threat of poaching for their ivory and horn, and the loss of habitat due to human population pressures and conflict, deforestation and drought. To date the Trust has successfully hand-raised over 150 infant elephants and has accomplished its long-term conservation priority by effectively reintegrating orphans back into wild herds.

Visit the DSWT website >

Koiyaki Guiding School

Ron Beaton, one of Kenya's greatest conservationists and a household name in tourism in the region, was pivotal in the development of the Koiyaki Guiding School which is a facility funded by the tourism, donors and local Maasai communities. Its primary purpose is to provide education and training for the local Maasai in guiding. It also assists in finding work opportunities for its graduates in the various camps in the Mara region.

Visit the Koiyaki website >

Dian Fossey Gorilla Fund International

The Dian Fossey Gorilla Fund International is dedicated to the conservation and protection of gorillas and their habitats. They promote and undertake continued research on the gorillas and their threatened ecosystems and to providing education about the endangered Mountain Gorillas. In collaboration with government agencies and other international partners, the Fund also provides assistance to local communities through education, health, training and development initiatives.

Visit the Gorilla Fund website >

Kamitei Foundation

Kamitei is a non-religious charity that contributes to the education of children in rural Tanzania through small scale investments in facilities and teaching aids and through the granting of individual scholarships. The foundation currently supports 8 primary schools and 2 secondary schools in 4 rural communities in Northern Tanzania (Kilimatembo, Kainam, Irkeepus and Oltukai), reaching 3,500 children.

Visit the Kamitei website >

Honeyguide Foundation

The Honeyguide Foundation (HGF) is a grassroots organization based in Tanzania dedicated to supporting local communities and conservation of wildlife and natural resources through long-term community partnerships. HGF strives to ensure the conservation of this unique landscape and its wildlife, to promote global biodiversity and sustainable land use. The key is to provide communities, who are the custodians of the land and the natural resources within, with sustainable options for their livelihood by improving their economy, health and education.

Visit the Honeyguide website >
Client Reviews
  • "All in all we couldn’t recommend TrueAfrica highly enough! Thanks for arranging the trip of a lifetime and we will certainly be repeat clients!"

    Jacob & Jilly (Australia) travelled in October 2018
  • "This was our first trip to Africa and our 33rd wedding anniversary. We specifically wanted to see the Migration. We were a little nervous about being so far from home and dealing with a travel company that did not have a US office, but TrueAfrica was spectacular! An amazing trip we will always remember!"

    Barbara & John travelled in September 2015
  • "TrueAfrica are our partners for African safari trips. They always do a great job. So efficient with amazing suggestions. We booked tree times with them and we will book much more."

    Pedro & Filipia (Portugal) travelled in November 2018
  • "TrueAfrica has the ability to match client to an experience or accommodation that will suite their style for a safari. Having travelled extensively in southern Africa and worked in the safari business, one is sometimes nervous of ones expectations not being met. TrueAfrica certainly did that and more."

    Charlie & his family travelled in February 2016
  • “Exceeded expectations. For any future trip to Africa, we plan to use TrueAfrica again. They were superb!“

    Lourdes, Albert & Joe (USA) travelled in December 2018
  • "TrueAfrica really knows how to treat their customers and match them to the areas in Tanzania. I have traveled with them now 3 times and have never been disappointed!"

    Kathy & Mike travelled in February 2016
  • “We felt we are being taken care of at each destination and ensure all is arranged and in place, allowing us to thoroughly enjoy the beauty and excitement of Africa without the hassle and worry.”

    Ilona & Family (China) travelled in December 2018
  • "My husband and I chose Africa for our honeymoon. Coming from Australia, we needed a travel agent that knew Africa well but also understood the kind of people we were, and what kind of a holiday we wanted. We found TrueAfrica online and from the moment we made contact with them they were fantastic! We felt like they were a bit of secret still yet to be discovered by the majority of tourists, and without TrueAfrica we would not have found them."

    Bridget & Stuart travelled in November 2012
  • “I believe that the differentiating factor that made our safari really unique is the thoughtful, detailed, customized, and lengthy planning that TrueAfrica put together based on their knowledge and experience to match our desires.“

    Jad and Aline (UAE) travelled in Oct 2018
  • “The trip was well balance, beautifully design for us. Thank you so much for giving us such a wonderful memories from Tanzania!!!”

    Alecia, Jacobus & Family (Belgium) travelled in August 2018
  • "I had gathered numerous quotes from different travel agents as well as directly from lodges/camps and done a lot of my own research on what we wanted to do and where. True Africa provided the most competitive prices but I was most impressed with the knowledge and the honest and suitable advice/recommendations provided to improve our planned itinerary."

    Hannah & Kade travelled in September 2014
  • “When we began planning our trip, we talked to Troy from TrueAfrica and a few others - it became clear immediately that Troy and TrueAfrica provided the type of customer service, detailed customized planning, and knowledge of East Africa that were what we wanted and needed.”

    Patty, Bonnie & Virginia (USA) travelled in June 2017
  • "We have always planned our own vacations, but could not have planned a more perfect safari than we got to experience. Now, we are completely hooked and are huge fans of Troy, Clare, and the entire TrueAfrica team!"

    Aly & TJ travelled in August 2016
  • "TrueAfrica hand picks their camps, partners and people and it really shows. From the useful and informative emails and contact pre-trip to the warm welcomes to the reluctant farewells on the ground, I don't know what impressed me more."

    Riki & Guillermo travelled in June 2016
  • "Booking with TrueAfrica could not have been a better experience. Troy built us a custom itinerary for 2 weeks in Tanzania including everything we were interested in doing, and within our price range! This trip was truly one of the best we have taken."

    Erin & John travelled in November 2015