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Africa - Our Passion

About Us

We are a passionate crew with
a tremendous love for Africa.

Our team has a tremendous love for Africa – we have all lived and worked ‘on the ground’ and have traveled far and wide across this incredible continent. The adventures waiting to be experienced in awe inspiring landscapes amongst an abundance of wildlife fuel us. This continent is truly in our blood and passion!

We consist of both ‘born-and-bred’ locals and others who came to visit the continent, fell in love with it and have never left. Our mission is to share the beauty of the real Africa with you. We pride ourselves on our in-depth knowledge, and expertly guiding you off the well-worn tourist trail. This means you will get to experience not only the famed National Parks, but also the smaller villages and local people whose everyday lives are as fascinating as the habits of the wildlife they coexist with.

We work from Arusha, Nairobi, Kigali, Düsseldorf and Cape Town and are specialists in creating personalized, authentic safaris throughout Sub-Saharan Africa.

Meet Our Team

Our mission is to share the beauty of Africa with you
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Troy Smith

Director
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Lucy Blunt

Senior Safari Specialist
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Rebecca Axcell

Senior Safari Specialist
Agatha Reid

Agatha Farrell

Safari Specialist
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Kim Petersen

Safari Support Team
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Clare Vigus

Safari Support Team
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Saada Kylula

Tanzanian Operations
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Marleen Haverkamp

Marketing
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William Banda

Zambian Operations

Our Partners

We have partnered with the best in Africa

Client Reviews

TrueAfrica and Troy Smith are great!
“This was our second trip with TrueAfrica. We came back because the first trip was so memorable. And our second trip was just as good. Troy Smith recommended an itinerary for Kenya that included an Asilia camp, and two that were not. All were excellent… Beautiful locales, great staffs and guides, and delicious food. We were waited on hand foot from the instant of arrival at NBO airport to the departure. The three “camps” were Rekero, Adam Walker’s original Serian, and Lewa House. We loved them all. All in-country travel was seamless, whether by car transfer or flights. Cannot recommend more highly.”

Brett and Terri (USA)

TRAVELLED March 2023

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