We are a travel company based in Arusha, Tanzania and we are specialists in very personal, tailor made private safaris to this stunning area of the world. Some of us are born here and some just came for a few months and never left. What we all have in common is that we love Africa; her mountains, people, wildlife and smell.

Our mission is to share the beauty of Africa with you. We love to take you of the beaten track and we take you not only to the parks, but if you are interested we also like to show you the people and even ordinary life. We aim for a balanced mixture of wildlife, scenery and culture. And not to forget the beauty of the stunning unspoiled beaches and the possibility of looking down on Africa, from its highest mountain, Mount Kilimanjaro. 

We feel that all these experiences will give you a better understanding and appreciation of Africa. We truly believe that after you experienced a safari (which means ‘travel’ in Swahili) with TrueAfrica, you will create a life-long love of this continent. 

We believe that you deserve an excellent and personal service and our commitment to you is to combine our knowledge with your wishes. You are unique and we will make your experience in Africa unique and unforgettable.

Besides running a safari company we are involved in community projects that our quests can even visit, should they wish. For more information about our contributions to our community you can visit the community work page or contact us. 

If you're curious who will answer the phone or reply to your inquiry feel free to check out each individual team member by clicking on the names below.