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Africa - Our Passion

About Us

We are a passionate crew with
a tremendous love for Africa.

Our team has a tremendous love for Africa – we have all lived and worked ‘on the ground’ and have traveled far and wide across this incredible continent. The adventures waiting to be experienced in awe inspiring landscapes amongst an abundance of wildlife fuel us. This continent is truly in our blood and passion!

We consist of both ‘born-and-bred’ locals and others who came to visit the continent, fell in love with it and have never left. Our mission is to share the beauty of the real Africa with you. We pride ourselves on our in-depth knowledge, and expertly guiding you off the well-worn tourist trail. This means you will get to experience not only the famed National Parks, but also the smaller villages and local people whose everyday lives are as fascinating as the habits of the wildlife they coexist with.

We work from Arusha, Nairobi, Kigali, Düsseldorf and Cape Town and are specialists in creating personalized, authentic safaris throughout Sub-Saharan Africa.

Meet Our Team

Our mission is to share the beauty of Africa with you
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Troy Smith

Director
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Lucy Blunt

Senior Safari Specialist
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Rebecca Axcell

Senior Safari Specialist
Agatha Reid

Agatha Farrell

Safari Specialist
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Kim Petersen

Safari Support Team
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Clare Vigus

Safari Support Team
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Saada Kylula

Tanzanian Operations
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Marleen Haverkamp

Marketing
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William Banda

Zambian Operations

Our Partners

We have partnered with the best in Africa

Client Reviews

Amazing Kenyan adventure!
“Words cannot explain the attention to detail and thought that TrueAfrica put into planning our vacation. I was referred to Troy by a friend, from the moment I contacted TrueAfrica, Troy went into full planning mode. He took time to understand the goals behind the trip (celebrating my mom’s 70th) and started recommending an itinerary. When I say the trip was fabulous I mean absolutely mind blowing. Every detail was thought of, planned and executed by Troy and his team. He took the time to answer every question I had and truly gave us the experience of a lifetime.”

Kelli and Sandra Johnson (USA)

TRAVELLED June 2023

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